In today’s competitive digital landscape, capturing a potential customer’s attention is just the first step. The real challenge lies in maintaining that interest and converting it into action. This is where retargeting comes into play—a sophisticated strategy that has become indispensable in modern digital marketing.
What is Retargeting?
Retargeting, often referred to as remarketing, is a method used to re-engage individuals who have previously interacted with your brand but haven’t yet taken the desired action—whether it’s making a purchase, filling out a contact form, or signing up for a newsletter. By strategically placing targeted ads in front of these users as they continue to browse the web, retargeting helps keep your brand at
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